Step 1: Claim or List Your Locale Business Page Online
You can begin putting together a business profile that sells by listing your brand on a local directory like locale.ng or claim yours if already listed so you can connect easily with a community of consumers needing your product or service.
Step 2: Keyword Research
Keywords are quite important when trying to rank high. Make a list of keywords you expect your target to search for and for you to include in completing your online profile, which should be included everywhere you set up a business profile on.
You can as well input in your main keyword on Locale’s search for suggestions on what other people are looking for especially in engaging with similar businesses like yours.
Step 3: Complete your Business Profile
On your business profile, add your basic business information, e.g, Your business name, Address, Website, Location, etc. Add your business category, price list, update your business hours and add a brief description of what your business entails, and back it up with some really appealing images.
Step 4: Request for Reviews
Reviews are the pillars for marketing on Locale.ng and so your job as a business owner would be to get as much positive reviews as possible and also to respond to user comments and enquiries.
However, you can subtly ask clients for reviews by going through the following these steps:
- If you feel they will be willing to leave you a review, you can ask them outrightly.
- You can also send your client list an email to drop you a review if they’ve enjoyed your services.
Step 5: Respond to Reviews
Replying to reviews is as important as getting them. This is so because it builds brand loyalty and gives your prospective client a sense of security in patronising you, and helps your existing clients feel valued and heard enough to be retained and to refer you to others.
When you get a bad review, never ignore it. Reply, be polite, resolve the situation and stay on top of it.
With every positive review, show appreciation – the key is consistent engagement to build solid long term consumer relationships.