As people get more involved with online channels, the power of social media can effectively be used to engage them, even as an SME with little budget.
Social media has become even more crucial for marketing, making it the new digital storefront, and so the following approach is guaranteed to make social media a great resource for your social marketing strategy.
1. Identify the right platforms
Recognize your target market and what platform they spend a lot of time on. Then, streamline your social media platforms to help you focus on where it matters the most.
For example, a fashion brand would thrive more on Instagram than any other platform where Gen Z’s and those with contempoary interest in fashion are predominantly found.
2. Create meaningful content
After identifying what social media platform you want to retain focus on, start with a good marketing strategy – create content that are meaningful to your audience.
Clarify how you want your visual approach to turn out and what aspect of your niche you want to stick to, and how often you’ll post, what your aesthetic colour would be and so on. Be detailed as possible, so your expectations match up to your outcome.
However you should realise that your strategy is subject to change over time, but starting out at a point would help you learn what works and what doesn’t.
3. Invest in Social Media Advertisements
To extend your content reach, invest in social media ads. This helps your content reach beyond your followers and helps you raise awareness of your products to a larger community.
4. Measure your Business success
It is important to track metrics. Metrics measures your performance and is enough proof to help you monitor your set goals.
To track your success, you have to focus on metrics such as: engagement rate, profile visits, follower growth, conversion rate, rather than just total followership and likes.